Nothing can feed the soul like a calendar booked with new wedding functions for a wedding photographer. But unfortunately, learning the art of photography is a bit easier than making a client base. Whether a beginner wedding photographer succeeds or dies depends on how much effort they put into advertising their business.
In the old days, traditional print media like newspapers, magazines were used to promote the photography business, but in the present era, these marketing strategies would not work. This is because people barely read newspapers and magazines nowadays. So, the question is how to expand the customer base during this competitive time? Well! To stay ahead of the competition, you need to update yourself with the latest technology and adopt digital marketing strategies. For this, first, you need to identify the targeted customers and market. Ask yourself, do you want to shoot destination weddings or traditional style weddings, and do you only aim to make money with photography, or do you want to learn something new with every photoshoot. After getting the answers to all these questions, you will be able to craft the best marketing strategy for your business.
Here is a list of 8 wedding photography marketing ideas that can take your photography business to greater heights.
Craft And Promote Your Business Website
First of all, you need to create an appealing wedding photography portfolio website. Various online platforms offer to build photography websites like Pixpa, Wix, SmugMug, WordPress, Weebly, etc. You can showcase your work on your own website, which helps viewers to know about your photography skills. You can also add your photography packages and your service charges on the website.
Google listing plays a vital role in promoting the photography business. When the user searches for a particular service by including a location in Google, it displays the Google business list before the organic listing in its result pages. And the amazing thing is that this service is absolutely free; you don’t have to pay a single penny to list your business on Google. This will definitely improve your web presence and aid you to grab new customers.
Wedding photographers can grow their followers by creating an attractive blog and constantly sharing their wedding shoot experience on it. The higher the frequency of relevant posts, the greater the number of followers. Be careful to use the right hashtags in each post, as they help the audience to find the related post.
Stay Active On Social Media
Social media, like Facebook, Twitter, Instagram, Pinterest, etc., are the easiest and cost-effective way to increase brand awareness and tell people about your photography style. To get fruitful results, it’s important to post on social media actively and creatively. However, due to busy work schedules, most of the photographers don’t have time to manage their social media accounts. Therefore, they should automate their social media posts.
Make Connection With Wedding Planners
Having good relations with local wedding planners can further boost your business. They will refer you to their clients for wedding shoots. This will eventually advertise your photography business and increase your revenue.
Business cards demonstrate a physical representation of the business. Giving someone this tangible thing is great for building impressions and strong relationships.
Keep Your Clients Happy And Satisfied
According to the marketing experts, happy and satisfied customers are the best marketing agents. If you give elite services to them, they will definitely tell their friends about your business. Hence, it’s vital to shoot the weddings of your clients efficiently with full potential.
In Final Words:
Wedding Photography is a seasonal affair. Generally, it starts with spring and ends with bitter winters. You can utilize this free time to build momentum for your wedding photography business and to expand your customer base.